So I'm reading the box of my newest cereal and I noticed something odd: unequal billing of fruit toppings.
Further investigation was needed--on to the ingredients.
Okay, let me get this straight. The cereal is titled "Blueberry Pomegranate," but there's no pomegranate. There is "pomegranate juice concentrate," but that's only a sub-ingredient in the up-to-now unmentioned dried cranberries. Cranberries are not listed anywhere else on the box.
What gives? Did "Blueberry Cranberry" bomb in soccer mom focus groups? How sad.
What's next? Using horse meat in our fast food? Oh, wait...that's been done.