May 28, 2013

Craisins Are Everywhere

So I'm reading the box of my newest cereal and I noticed something odd: unequal billing of fruit toppings.
Further investigation was needed--on to the ingredients.

Okay, let me get this straight. The cereal is titled "Blueberry Pomegranate," but there's no pomegranate. There is "pomegranate juice concentrate," but that's only a sub-ingredient in the up-to-now unmentioned dried cranberries. Cranberries are not listed anywhere else on the box.
What gives? Did "Blueberry Cranberry" bomb in soccer mom focus groups? How sad. 
What's next? Using horse meat in our fast food? Oh, wait...that's been done.

May 26, 2013

Missing the Mark

This is clearly not the type of spam to send to a grammar nitpicker like myself. I mean how many ways can you misspell your name in one day? 
At least the second one involved a clear CTA:

May 21, 2013


Thankfully Duane Reade provides descriptive subtitles to help you find the right snack for the right time. 

There's flavor clarification: 

Pun-filled enticement:

Sometimes a simple affirmation of your choice:

 And my favorite, unappetizing ingredient disclosure:

May 18, 2013

Giving Up

Those of you who followed our Sale/Sell controversy may be happy to hear that a suitable solution has been reached:
The takeaway?
If you don't know how to conjugate a verb, stop using it!

May 9, 2013

Yes or No?!? (Guest Signage: Erica Johnson!)

For those who want it all: 
the worlds first non-breakaway breakaway collar. 
You're welcome.

May 7, 2013


This feels like a "One of These Things Is Not Like the Other" game. And if you only have three slots above the fold, perhaps there is something more pressing one person receiving a refund?

May 2, 2013

Don't Invest in Twitter (Guest Posting: Erica Johnson!)

I actually follow my money, but that's because I'm a wallet-in-the-front-pocket kind of guy. But what does any of this have to do with a rental company?