So Good It's Bad (Guest Posting: Avalon Hoek Spaans!)

Of all foods, sushi is the last to benefit from implied spoilage.

Craisins Are Everywhere

So I'm reading the box of my newest cereal and I noticed something odd: unequal billing of fruit toppings.

Further investigation was needed--on to the ingredients.

Okay, let me get this straight. The cereal is titled "Blueberry Pomegranate," but there's no pomegranate. There is "pomegranate juice concentrate," but that's only a sub-ingredient in the up-to-now unmentioned dried cranberries. Cranberries are not listed anywhere else on the box.

What gives? Did "Blueberry Cranberry" bomb in soccer mom focus groups? How sad. 

What's next? Using horse meat in our fast food? Oh, wait...that's been done.

Missing the Mark

This is clearly not the type of spam to send to a grammar nitpicker like myself. I mean how many ways can you misspell your name in one day? 

At least the second one involved a clear CTA:

Peaceful Conflicts (Guest Posting: Jess Krug!)

Okay, maybe not tonight, but tomorrow night it's on!

Subtitles

Thankfully Duane Reade provides descriptive subtitles to help you find the right snack for the right time. 

There's flavor clarification: 

Pun-filled enticement:

Sometimes a simple affirmation of your choice:

 And my favorite, unappetizing ingredient disclosure:

Equal Pay

So close.

Giving Up

Those of you who followed our Sale/Sell controversy may be happy to hear that a suitable solution has been reached:

The takeaway?

If you don't know how to conjugate a verb, stop using it!

Conviction (Guest Posting: Erica Johnson!)

For those who need direction in their life:

Resume Building

It's all about having the right experience.

Going Places

As of today, they are far, far away.

Yes or No?!? (Guest Signage: Erica Johnson!)

For those who want it all: 

the worlds first non-breakaway breakaway collar. 

You're welcome.

Priorities

This feels like a "One of These Things Is Not Like the Other" game. And if you only have three slots above the fold, perhaps there is something more pressing one person receiving a refund?

Like Apples and Pears

So many varieties.

Don't Invest in Twitter (Guest Posting: Erica Johnson!)

I actually follow my money, but that's because I'm a wallet-in-the-front-pocket kind of guy. But what does any of this have to do with a rental company?